Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search
Bowei Chen, Jun Wang, Ingemar J. Cox, Mohan S. Kankanhalli
- Anthology ID:
- DBLP:journals/tist/Chen0CK15
- Volume:
- 2015 Volume 7 Issue 1
- Year:
- 2015
- Venue:
- tist_journal
- Pages:
- 5:1–5:29
- URL:
- https://doi.org/10.1145/2743027
- DOI:
- 10.1145/2743027
- DBLP:
- journals/tist/Chen0CK15
