When Does Improved Targeting Increase Revenue?
Patrick Hummel, R. Preston McAfee
- Anthology ID:
- DBLP:conf/www/HummelM15
- Volume:
- Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015
- Year:
- 2015
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 462–472
- URL:
- https://doi.org/10.1145/2736277.2741079
- DOI:
- 10.1145/2736277.2741079
- DBLP:
- conf/www/HummelM15
