Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference
Pengyuan Wang, Dawei Yin, Jian Yang, Yi Chang, Marsha Meytlis
- Anthology ID:
- DBLP:conf/www/WangYYCM15
- Volume:
- Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume
- Year:
- 2015
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 133–134
- URL:
- https://doi.org/10.1145/2740908.2742758
- DOI:
- 10.1145/2740908.2742758
- DBLP:
- conf/www/WangYYCM15
