Understanding Mobile Searcher Attention with Rich Ad Formats
Dmitry Lagun, Donal McMahon, Vidhya Navalpakkam
- Anthology ID:
- DBLP:conf/cikm/LagunMN16
- Volume:
- Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016
- Year:
- 2016
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 599–608
- URL:
- https://doi.org/10.1145/2983323.2983853
- DOI:
- 10.1145/2983323.2983853
- DBLP:
- conf/cikm/LagunMN16