User Response Learning for Directly Optimizing Campaign Performance in Display Advertising
Kan Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, Jun Wang
- Anthology ID:
- DBLP:conf/cikm/RenZRZYW16
- Volume:
- Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016
- Year:
- 2016
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 679–688
- URL:
- https://doi.org/10.1145/2983323.2983347
- DOI:
- 10.1145/2983323.2983347
- DBLP:
- conf/cikm/RenZRZYW16
