Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation
Weinan Zhang, Lingxi Chen, Jun Wang
- Anthology ID:
- DBLP:conf/ecir/ZhangCW16
- Volume:
- Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings
- Year:
- 2016
- Venue:
- ecir_conference
- Publisher:
- Springer
- Pages:
- 589–601
- URL:
- https://doi.org/10.1007/978-3-319-30671-1_43
- DOI:
- 10.1007/978-3-319-30671-1_43
- DBLP:
- conf/ecir/ZhangCW16
