Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms
Jun Wang, Shuai Yuan, Weinan Zhang
- Anthology ID:
- DBLP:conf/ecir/WangYZ16
- Volume:
- Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings
- Year:
- 2016
- Venue:
- ecir_conference
- Publisher:
- Springer
- Pages:
- 897–901
- URL:
- https://doi.org/10.1007/978-3-319-30671-1_89
- DOI:
- 10.1007/978-3-319-30671-1_89
- DBLP:
- conf/ecir/WangYZ16
