Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising
Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, Ricardo Baeza-Yates, Andrew Feng, Erik Ordentlich, Lee Yang, Gavin Owens
- Anthology ID:
- DBLP:conf/sigir/GrbovicDRSBFOYO16
- Volume:
- Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016
- Year:
- 2016
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 375–384
- URL:
- https://doi.org/10.1145/2911451.2911538
- DOI:
- 10.1145/2911451.2911538
- DBLP:
- conf/sigir/GrbovicDRSBFOYO16
