Lexical Matching of Queries and Ads Bid Terms in Sponsored Search
Ricardo Baeza-Yates, Guoqiang Wang
- Anthology ID:
- DBLP:conf/spire/Baeza-YatesW16
- Volume:
- String Processing and Information Retrieval - 23rd International Symposium, SPIRE 2016, Beppu, Japan, October 18-20, 2016, Proceedings
- Year:
- 2016
- Venue:
- spire_conference
- Pages:
- 231–239
- URL:
- https://doi.org/10.1007/978-3-319-46049-9_22
- DOI:
- 10.1007/978-3-319-46049-9_22
- DBLP:
- conf/spire/Baeza-YatesW16
