Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang, Shuai Yuan
- Anthology ID:
- DBLP:journals/ftir/WangZY17
- Volume:
- 2017 Volume 11 Issue 4-5
- Year:
- 2017
- Venue:
- ftir_journal
- Pages:
- 297–435
- URL:
- https://doi.org/10.1561/1500000049
- DOI:
- 10.1561/1500000049
- DBLP:
- journals/ftir/WangZY17
