Managing Risk of Bidding in Display Advertising
Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang
- Anthology ID:
- DBLP:conf/wsdm/ZhangZRRLW17
- Volume:
- Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017
- Year:
- 2017
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 581–590
- URL:
- https://doi.org/10.1145/3018661.3018701
- DOI:
- 10.1145/3018661.3018701
- DBLP:
- conf/wsdm/ZhangZRRLW17
