Predicting Online Purchase Conversion for Retargeting
Jinyoung Yeo, Sungchul Kim, Eunyee Koh, Seung-won Hwang, Nedim Lipka
- Anthology ID:
- DBLP:conf/wsdm/YeoKKHL17
- Volume:
- Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017
- Year:
- 2017
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 591–600
- URL:
- https://doi.org/10.1145/3018661.3018715
- DOI:
- 10.1145/3018661.3018715
- DBLP:
- conf/wsdm/YeoKKHL17
