Real-Time Bidding by Reinforcement Learning in Display Advertising
Han Cai, Kan Ren, Weinan Zhang, Kleanthis Malialis, Jun Wang, Yong Yu, Defeng Guo
- Anthology ID:
- DBLP:conf/wsdm/CaiRZMWYG17
- Volume:
- Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017
- Year:
- 2017
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 661–670
- URL:
- https://doi.org/10.1145/3018661.3018702
- DOI:
- 10.1145/3018661.3018702
- DBLP:
- conf/wsdm/CaiRZMWYG17
