Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments
Alexey Drutsa, Gleb Gusev, Pavel Serdyukov
- Anthology ID:
- DBLP:conf/www/DrutsaGS17
- Volume:
- Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017
- Year:
- 2017
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 1301–1310
- URL:
- https://doi.org/10.1145/3038912.3052664
- DOI:
- 10.1145/3038912.3052664
- DBLP:
- conf/www/DrutsaGS17
