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Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments

Alexey Drutsa, Gleb Gusev, Pavel Serdyukov


Anthology ID:
DBLP:conf/www/DrutsaGS17
Volume:
Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017
Year:
2017
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
1301–1310
URL:
https://doi.org/10.1145/3038912.3052664
DOI:
10.1145/3038912.3052664
DBLP:
conf/www/DrutsaGS17
BibTeX:
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