Friendly, Appealing or Both?: Characterising User Experience in Sponsored Search Landing Pages
Marc Bron, Miriam Redi, Mounia Lalmas, Fabrizio Silvestri, Huw Evans, Mahlon Chute
- Anthology ID:
- DBLP:conf/www/BronRLSEC17
- Volume:
- Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017
- Year:
- 2017
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 699–707
- URL:
- https://doi.org/10.1145/3041021.3054193
- DOI:
- 10.1145/3041021.3054193
- DBLP:
- conf/www/BronRLSEC17
