Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising
Kan Ren, Yuchen Fang, Weinan Zhang, Shuhao Liu, Jiajun Li, Ya Zhang, Yong Yu, Jun Wang
- Anthology ID:
- DBLP:conf/cikm/RenFZLLZYW18
- Volume:
- Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018
- Year:
- 2018
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 1433–1442
- URL:
- https://doi.org/10.1145/3269206.3271677
- DOI:
- 10.1145/3269206.3271677
- DBLP:
- conf/cikm/RenFZLLZYW18