Keyword length and matching options as indicators of search intent in sponsored search
Kutlwano K. K. M. Ramaboa, Peter Fish
- Anthology ID:
- DBLP:journals/ipm/RamaboaF18
- Volume:
- 2018 Volume 54 Issue 2
- Year:
- 2018
- Venue:
- ipm_journal
- Pages:
- 175–183
- URL:
- https://doi.org/10.1016/j.ipm.2017.11.003
- DOI:
- 10.1016/j.ipm.2017.11.003
- DBLP:
- journals/ipm/RamaboaF18
