Big Data-enabled Customer Relationship Management: A holistic approach
Pierluigi Zerbino, Davide Aloini, Riccardo Dulmin, Valeria Mininno
- Anthology ID:
- DBLP:journals/ipm/ZerbinoADM18
- Volume:
- 2018 Volume 54 Issue 5
- Year:
- 2018
- Venue:
- ipm_journal
- Pages:
- 818–846
- URL:
- https://doi.org/10.1016/j.ipm.2017.10.005
- DOI:
- 10.1016/j.ipm.2017.10.005
- DBLP:
- journals/ipm/ZerbinoADM18
