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Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions

Yanli Jia, Ivy L. B. Liu


Anthology ID:
DBLP:journals/jasis/JiaL18
Volume:
2018 Volume 69 Issue 11
Year:
2018
Venue:
jasis_journal
Pages:
1304–1317
URL:
https://doi.org/10.1002/asi.24050
DOI:
10.1002/asi.24050
DBLP:
journals/jasis/JiaL18
BibTeX:
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