Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions
- Anthology ID:
- DBLP:journals/jasis/JiaL18
- Volume:
- 2018 Volume 69 Issue 11
- Year:
- 2018
- Venue:
- jasis_journal
- Pages:
- 1304–1317
- URL:
- https://doi.org/10.1002/asi.24050
- DOI:
- 10.1002/asi.24050
- DBLP:
- journals/jasis/JiaL18