Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage
Nitesh Goyal, Marc Bron, Mounia Lalmas, Andrew Haines, Henriette Cramer
- Anthology ID:
- DBLP:journals/jasis/GoyalBLHC18
- Volume:
- 2018 Volume 69 Issue 7
- Year:
- 2018
- Venue:
- jasis_journal
- Pages:
- 913–923
- URL:
- https://doi.org/10.1002/asi.24016
- DOI:
- 10.1002/asi.24016
- DBLP:
- journals/jasis/GoyalBLHC18
