Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Su Yan, Wei Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu
- Anthology ID:
- DBLP:conf/www/YanLWXZWL18
- Volume:
- Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018
- Year:
- 2018
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 1919–1928
- URL:
- https://doi.org/10.1145/3178876.3186172
- DOI:
- 10.1145/3178876.3186172
- DBLP:
- conf/www/YanLWXZWL18
