What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem
Zhichen Zhao, Lei Li, Bowen Zhang, Meng Wang, Yuning Jiang, Li Xu, Fengkun Wang, Wei-Ying Ma
- Anthology ID:
- DBLP:conf/cikm/ZhaoLZWJXWM19
- Volume:
- Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019
- Year:
- 2019
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 2605–2613
- URL:
- https://doi.org/10.1145/3357384.3357813
- DOI:
- 10.1145/3357384.3357813
- DBLP:
- conf/cikm/ZhaoLZWJXWM19
