Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models
Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona, Hirochika Yamashiro
- Anthology ID:
- DBLP:journals/ipm/CarreonNHY19
- Volume:
- 2019 Volume 56 Issue 4
- Year:
- 2019
- Venue:
- ipm_journal
- Pages:
- 1339–1355
- URL:
- https://doi.org/10.1016/j.ipm.2019.03.007
- DOI:
- 10.1016/j.ipm.2019.03.007
- DBLP:
- journals/ipm/CarreonNHY19
