Warm Up Cold-start Advertisements: Improving CTR Predictions via Learning to Learn ID Embeddings
Feiyang Pan, Shuokai Li, Xiang Ao, Pingzhong Tang, Qing He
- Anthology ID:
- DBLP:conf/sigir/PanLATH19
- Volume:
- Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2019, Paris, France, July 21-25, 2019
- Year:
- 2019
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 695–704
- URL:
- https://doi.org/10.1145/3331184.3331268
- DOI:
- 10.1145/3331184.3331268
- DBLP:
- conf/sigir/PanLATH19