A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring
Nianqiao Ju, Diane Hu, Adam Henderson, Liangjie Hong
- Anthology ID:
- DBLP:conf/wsdm/JuHHH19
- Volume:
- Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019
- Year:
- 2019
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 492–500
- URL:
- https://doi.org/10.1145/3289600.3291025
- DOI:
- 10.1145/3289600.3291025
- DBLP:
- conf/wsdm/JuHHH19