Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising
Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar, Raghav Singal
- Anthology ID:
- DBLP:conf/www/BesbesDGIS19
- Volume:
- The World Wide Web Conference, WWW 2019, San Francisco, CA, USA, May 13-17, 2019
- Year:
- 2019
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 1713–1723
- URL:
- https://doi.org/10.1145/3308558.3313731
- DOI:
- 10.1145/3308558.3313731
- DBLP:
- conf/www/BesbesDGIS19