Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising
- Anthology ID:
- DBLP:journals/ir/Schultz20
- Volume:
- 2020 Volume 23 Issue 2
- Year:
- 2020
- Venue:
- ir_journal
- Pages:
- 117–135
- URL:
- https://doi.org/10.1007/s10791-019-09368-7
- DOI:
- 10.1007/s10791-019-09368-7
- DBLP:
- journals/ir/Schultz20
