Do cognitive and affective expressions matter in purchase conversion? A live chat perspective
Lele Kang, Chuan-Hoo Tan, J. Leon Zhao
- Anthology ID:
- DBLP:journals/jasis/KangTZ20
- Volume:
- 2020 Volume 71 Issue 4
- Year:
- 2020
- Venue:
- jasis_journal
- Pages:
- 436–449
- URL:
- https://doi.org/10.1002/asi.24254
- DOI:
- 10.1002/asi.24254
- DBLP:
- journals/jasis/KangTZ20
