Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction
Hong Wen, Jing Zhang, Yuan Wang, Fuyu Lv, Wentian Bao, Quan Lin, Keping Yang
- Anthology ID:
- DBLP:conf/sigir/WenZWLBLY20
- Volume:
- Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020
- Year:
- 2020
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 2377–2386
- URL:
- https://doi.org/10.1145/3397271.3401443
- DOI:
- 10.1145/3397271.3401443
- DBLP:
- conf/sigir/WenZWLBLY20