To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement
Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
- Anthology ID:
- DBLP:conf/www/ZhaoKB020
- Volume:
- WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020
- Year:
- 2020
- Venue:
- wwwconf_conference
- Publisher:
- ACM / IW3C2
- Pages:
- 2690–2696
- URL:
- https://doi.org/10.1145/3366423.3380025
- DOI:
- 10.1145/3366423.3380025
- DBLP:
- conf/www/ZhaoKB020
