Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
- Anthology ID:
- DBLP:conf/cikm/BarajasBS21
- Volume:
- CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021
- Year:
- 2021
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 4838–4841
- URL:
- https://doi.org/10.1145/3459637.3482031
- DOI:
- 10.1145/3459637.3482031
- DBLP:
- conf/cikm/BarajasBS21
