The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes?
Fenghua Wang, Mohan Wang, Yan Wan, Jia Jin, Yu Pan
- Anthology ID:
- DBLP:journals/ipm/WangWWJP21
- Volume:
- 2021 Volume 58 Issue 5
- Year:
- 2021
- Venue:
- ipm_journal
- Pages:
- 102632
- URL:
- https://doi.org/10.1016/j.ipm.2021.102632
- DOI:
- 10.1016/j.ipm.2021.102632
- DBLP:
- journals/ipm/WangWWJP21
