Innovation adoption: Broadcasting versus virality
Yujia Zhai, Ying Ding, Hezhao Zhang
- Anthology ID:
- DBLP:journals/jasis/ZhaiDZ21
- Volume:
- 2021 Volume 72 Issue 4
- Year:
- 2021
- Venue:
- jasis_journal
- Pages:
- 403–416
- URL:
- https://doi.org/10.1002/asi.24420
- DOI:
- 10.1002/asi.24420
- DBLP:
- journals/jasis/ZhaiDZ21
