Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Shukui Ren, Li Li, Kun Zhang, Jinmei Luo, Zhaojie Liu, Yanlong Du
- Anthology ID:
- DBLP:conf/sigir/OuyangZRLZLLD21
- Volume:
- SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021
- Year:
- 2021
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 1157–1166
- URL:
- https://doi.org/10.1145/3404835.3462879
- DOI:
- 10.1145/3404835.3462879
- DBLP:
- conf/sigir/OuyangZRLZLLD21