Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation
Zheng Xu, Guiyan Zhu, Noura Metawa, Qingyuan Zhou
- Anthology ID:
- DBLP:journals/ipm/XuZMZ22
- Volume:
- 2022 Volume 59 Issue 1
- Year:
- 2022
- Venue:
- ipm_journal
- Pages:
- 102800
- URL:
- https://doi.org/10.1016/j.ipm.2021.102800
- DOI:
- 10.1016/j.ipm.2021.102800
- DBLP:
- journals/ipm/XuZMZ22
