Click-through rate prediction in online advertising: A literature review

Yanwu Yang, Panyu Zhai

Anthology ID:

DBLP:journals/ipm/YangZ22

Volume:

2022 Volume 59 Issue 2

Year:

2022

Venue:

ipm_journal

Pages:

102853

URL:

https://doi.org/10.1016/j.ipm.2021.102853

DOI:

10.1016/j.ipm.2021.102853

DBLP:

journals/ipm/YangZ22

BibTeX:

Download Copy BibTeX to Clipboard Copy Bibkey "yang-2022-clickthrough" to Clipboard

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