Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network-structural equation model approach
Dongyan Nan, Edward Shin, George A. Barnett, Sarah Cheah, Jang-Hyun Kim
- Anthology ID:
- DBLP:journals/ipm/NanSBCK22
- Volume:
- 2022 Volume 59 Issue 6
- Year:
- 2022
- Venue:
- ipm_journal
- Pages:
- 103108
- URL:
- https://doi.org/10.1016/j.ipm.2022.103108
- DOI:
- 10.1016/j.ipm.2022.103108
- DBLP:
- journals/ipm/NanSBCK22
