Joint Optimization of Ad Ranking and Creative Selection
Kaiyi Lin, Xiang Zhang, Feng Li, Pengjie Wang, Qingqing Long, Hongbo Deng, Jian Xu, Bo Zheng
- Anthology ID:
- DBLP:conf/sigir/LinZLWLDXZ22
- Volume:
- SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022
- Year:
- 2022
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 2341–2346
- URL:
- https://doi.org/10.1145/3477495.3531855
- DOI:
- 10.1145/3477495.3531855
- DBLP:
- conf/sigir/LinZLWLDXZ22
