ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation
Hao Wang, Tai-Wei Chang, Tianqiao Liu, Jianmin Huang, Zhichao Chen, Chao Yu, Ruopeng Li, Wei Chu
- Anthology ID:
- DBLP:conf/sigir/WangCLHCYLC22
- Volume:
- SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022
- Year:
- 2022
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 363–372
- URL:
- https://doi.org/10.1145/3477495.3531972
- DOI:
- 10.1145/3477495.3531972
- DBLP:
- conf/sigir/WangCLHCYLC22
