Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads
Kaifu Zheng, Lu Wang, Yu Li, Xusong Chen, Hu Liu, Jing Lu, Xiwei Zhao, Changping Peng, Zhangang Lin, Jingping Shao
- Anthology ID:
- DBLP:conf/www/ZhengWLCLLZPLS22
- Volume:
- WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022
- Year:
- 2022
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 246–255
- URL:
- https://doi.org/10.1145/3485447.3511953
- DOI:
- 10.1145/3485447.3511953
- DBLP:
- conf/www/ZhengWLCLLZPLS22
