Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks
Aniket Agrawal, Nikhil Sheoran, Sourav Suman, Gaurav Sinha
- Anthology ID:
- DBLP:conf/www/AgrawalSSS22
- Volume:
- Companion of The Web Conference 2022, Virtual Event / Lyon, France, April 25 - 29, 2022
- Year:
- 2022
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 910–917
- URL:
- https://doi.org/10.1145/3487553.3524670
- DOI:
- 10.1145/3487553.3524670
- DBLP:
- conf/www/AgrawalSSS22
