Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective
Kai Wang, Jeffrey C. F. Tai, Han-fen Hu
- Anthology ID:
- DBLP:journals/ipm/WangTH23
- Volume:
- 2023 Volume 60 Issue 1
- Year:
- 2023
- Venue:
- ipm_journal
- Pages:
- 103136
- URL:
- https://doi.org/10.1016/j.ipm.2022.103136
- DOI:
- 10.1016/j.ipm.2022.103136
- DBLP:
- journals/ipm/WangTH23
