Keyword decisions in sponsored search advertising: A literature review and research agenda

Yanwu Yang, Huiran Li

Anthology ID:

DBLP:journals/ipm/YangL23

Volume:

2023 Volume 60 Issue 1

Year:

2023

Venue:

ipm_journal

Pages:

103142

URL:

https://doi.org/10.1016/j.ipm.2022.103142

DOI:

10.1016/j.ipm.2022.103142

DBLP:

journals/ipm/YangL23

BibTeX:

Download Copy BibTeX to Clipboard Copy Bibkey "yang-2023-keyword" to Clipboard

Google Scholar Internet Archive Scholar Semantic Scholar