2012

doi dblp
Web-scale user modeling for targeting
Mohamed Aly | Andrew O. Hatch | Vanja Josifovski | Vijay K. Narayanan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2011

doi dblp
Learning to target: what works for behavioral targeting
Sandeep Pandey | Mohamed Aly | Abraham Bagherjeiran | Andrew O. Hatch | Peter Ciccolo | Adwait Ratnaparkhi | Martin Zinkevich
Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011

doi dblp
A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns
Ashish Mangalampalli | Adwait Ratnaparkhi | Andrew O. Hatch | Abraham Bagherjeiran | Rajesh Parekh | Vikram Pudi
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)

2010

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Ranking for the conversion funnel
Abraham Bagherjeiran | Andrew O. Hatch | Adwait Ratnaparkhi
Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010

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