2010

doi dblp
Automatic generation of bid phrases for online advertising
Sujith Ravi | Andrei Z. Broder | Evgeniy Gabrilovich | Vanja Josifovski | Sandeep Pandey | Bo Pang
Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010

doi dblp
Anatomy of the long tail: ordinary people with extraordinary tastes
Sharad Goel | Andrei Z. Broder | Evgeniy Gabrilovich | Bo Pang
Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010

doi dblp
Using landing pages for sponsored search ad selection
Yejin Choi | Marcus Fontoura | Evgeniy Gabrilovich | Vanja Josifovski | Maurício R. Mediano | Bo Pang
Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010

2009

doi dblp
Cross-language query classification using web search for exogenous knowledge
Xuerui Wang | Andrei Z. Broder | Evgeniy Gabrilovich | Vanja Josifovski | Bo Pang
Proceedings of the Second International Conference on Web Search and Web Data Mining, WSDM 2009, Barcelona, Spain, February 9-11, 2009

doi dblp
Context transfer in search advertising
Hila Becker | Andrei Z. Broder | Evgeniy Gabrilovich | Vanja Josifovski | Bo Pang
Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009

doi dblp
What happens after an ad click?: quantifying the impact of landing pages in web advertising
Hila Becker | Andrei Z. Broder | Evgeniy Gabrilovich | Vanja Josifovski | Bo Pang
Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009

2008

doi dblp
Cross-lingual query classification: a preliminary study
Xuerui Wang | Andrei Z. Broder | Evgeniy Gabrilovich | Vanja Josifovski | Bo Pang
Proceeding of the 2nd ACM workshop on Improving Non English Web Searching, iNEWS 2008, Napa Valley, California, USA, October 30, 2008

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