Brad Null
2011
Measuring the effectiveness of display advertising: a time series approach
Joel Barajas
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Ram Akella
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Marius Holtan
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Jaimie Kwon
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Brad Null
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)