2013

doi dblp
A predictive model for advertiser value-per-click in sponsored search
Eric Sodomka | Sébastien Lahaie | Dustin Hillard
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013

2011

doi dblp
The sum of its parts: reducing sparsity in click estimation with query segments
Dustin Hillard | Eren Manavoglu | Hema Raghavan | Chris Leggetter | Erick Cantú-Paz | Rukmini Iyer
2011 Volume 14 Issue 3

2010

doi dblp
Improving ad relevance in sponsored search
Dustin Hillard | Stefan Schroedl | Eren Manavoglu | Hema Raghavan | Chris Leggetter
Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010

doi dblp
Clicked phrase document expansion for sponsored search ad retrieval
Dustin Hillard | Chris Leggetter
Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010

2009

doi dblp
A relevance model based filter for improving ad quality
Hema Raghavan | Dustin Hillard
Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009

doi dblp
A collaborative filtering approach to ad recommendation using the query-ad click graph
Tasos Anastasakos | Dustin Hillard | Sanjay Kshetramade | Hema Raghavan
Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009

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