Guannan Zhang

2023

doi dblp
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning
Tianchi Cai | Jiyan Jiang | Wenpeng Zhang | Shiji Zhou | Xierui Song | Li Yu | Lihong Gu | Xiaodong Zeng | Jinjie Gu | Guannan Zhang
Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023

2022

doi dblp
Multiple Instance Learning for Uplift Modeling
Yao Zhao | Haipeng Zhang | Shiwei Lyu | Ruiying Jiang | Jinjie Gu | Guannan Zhang
Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022

doi dblp
See Clicks Differently: Modeling User Clicking Alternatively with Multi Classifiers for CTR Prediction
Shiwei Lyu | Hongbo Cai | Chaohe Zhang | Shuai Ling | Yue Shen | Xiaodong Zeng | Jinjie Gu | Guannan Zhang | Haipeng Zhang
Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022

2020

doi dblp
Two-Stage Audience Expansion for Financial Targeting in Marketing
Zhining Liu | Xiao-Fan Niu | Chenyi Zhuang | Yize Tan | Yixiang Mu | Jinjie Gu | Guannan Zhang
CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020

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