Haibin Cheng
2012
Post-click conversion modeling and analysis for non-guaranteed delivery display advertising
Rómer Rosales
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Haibin Cheng
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Eren Manavoglu
Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012
2010
Personalized click prediction in sponsored search
Haibin Cheng
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Erick Cantú-Paz
Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010